The Market Isn’t Confusing — Too Many Opinions Are

The Market Isn’t Confusing — Too Many Opinions Are

By Scott Goshorn

If the real estate market feels confusing right now, let me offer a different perspective:

The market isn’t confusing.
The noise around it is.

Every day, people are bombarded with headlines, social media takes, group chats, podcasts, and well-meaning friends offering advice. Some of it is informed. A lot of it isn’t. Most of it lacks context.

What I see, over and over, isn’t clients overwhelmed by the market itself — it’s clients overwhelmed by too many opinions.

And that’s a very different problem.

Headlines vs. What’s Actually Happening

Headlines are designed to grab attention, not provide clarity.

They flatten a complex market into dramatic soundbites:

• “Prices are crashing.”

• “Rates are killing the market.”

• “Now is the worst time to buy or sell.”
  
  

Here’s the reality on the ground:
Real estate is local.
It’s situational.
And it’s deeply personal.

Two buyers can be looking at the same market and experience completely different outcomes depending on:

• Their financial position
  
  

• Their flexibility

• Their timeline

• Their strategy
  
  

The market isn’t one thing. And it never has been.

Why Crowd-Sourced Advice Leads to Bad Decisions

One of the most common mistakes I see is people collecting advice from too many sources — friends, family, coworkers, online forums — and trying to average it into a decision.

The problem?
Most advice is based on someone else’s experience, in a different market, at a different time, with different goals.

Crowd-sourced advice often:

• Lacks full information

• Ignores your personal priorities

• Overweights fear or outdated experiences
  
  

It creates hesitation. Second-guessing. Analysis paralysis.

And in real estate, that’s where good opportunities go to die.

Filtering What Actually Matters

The goal isn’t to know everything.
It’s to know what’s relevant.

When I guide clients, we focus on a few core questions:

• What does your life need right now?

• What numbers actually matter in your scenario?

• Where do you have leverage — and where don’t you?

• What happens if you wait? What happens if you move?
  
  

Once you filter information through those lenses, the noise fades quickly.

Clarity doesn’t come from more data.

It comes from better context.

The Value of One Clear, Experienced Voice

You don’t need ten opinions.
You need one informed, honest perspective that understands:

• The local market

• Negotiation dynamics

• Timing and positioning

• The human side of big decisions
  
  

My role isn’t to tell people what they want to hear.
 It’s to help them see clearly — even when the market feels loud.

That’s how confident decisions are made.

Not fast ones. Not emotional ones.

Clear ones.

Final Thought

If the market feels overwhelming, step back and ask yourself:

Am I actually confused — or just listening to too many voices?

Because clarity usually shows up when you reduce the noise, define what matters, and trust a strategy built for you.

The market isn’t confusing.
Too many opinions are.

And when you’re ready to tune out the noise and talk through what actually makes sense, I’m here.